Well, it looks like Hollywood is going to keep betting against basic economics. A fresh report has come outside suggesting that the latest generation of kids <a href=”http://www.reuters.com/article/idUSTRE6740LZ20100805?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A reuters%2FtechnologyNews %28News %2F US %2F Technology%29″ target=”_blank”>are perfectly pleased to pay for digital content</a>. The report suggests that it’s just the slightly older generation — “the Napster generation” — that isn’t interested in paying for content. Perhaps I’m missing something, however there appears to be no indication of how this conclusion was arrived at, other than some random research firm says so. There is no indication of an actual study or methodology — though, if someone can really figure it outside, please let us know in the comments. Frankly, this sounds like wishful thinking. It’s premised on the thought that the cause many human beings don’t pay for content today is since they “don’t know any bigger.” However that’s hogwash. Human beings know the legalities of it all. It’s just that many don’t acquire into it. Furthermore, having the legacy players bet on this fiction that the following generation of kids will magically commence paying for what their older siblings got for autonomous of charge method that these legacy players will hold back on making the major changes they demand to constitute to their business models. This kind of report is the sort of body that is written to constitute huge corporation execs feel excellent about their unwillingness to adapt — rather than give them any sort of <i>useful</i> advice.<br /><br /><a href=”http://techdirt.com/articles/20100805/02022610502.shtml”>Permalink</a> | <a href=”http://techdirt.com/articles/20100805/02022610502.shtml#comments”>Comments</a> | <a href=”http://techdirt.com/article.php?sid=20100805/02022610502&op=sharethis”>Email This Tale</a><br />
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