A hardly any years back at a Cato Institute conference on copyright, a guy from NBC Universal challenged me with the inquiry of “how will we constitute $200 million movies?” if content is freely shared. As I noted at the age, <a href=”http://www.techdirt.com/articles/20060829/183311.shtml”>that’s really the incorrect inquiry</a>. No one watching a movie cares about how much the movie <i>costs</i>. They just desire to see a excellent movie. The inquiry for a excellent filmmaker or producer or a studio should be “how do I constitute the best movie I can that will still be profitable?” Starting outside with a “cost” method that you don’t focus on ways to save money or contain costs. You focus on ways to spend up to those costs. That’s backwards, and it’s how you fail as a business.
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Imagine if Dell or IBM or HP went encircling saying “however how can we profitably constitute $5,000 computers?” It’s a silly inquiry, and it doesn’t get you to focus on things like reducing costs. And, it’s vital to notice that technology keeps making the cost of making, distributing and promoting content cheaper. No, it’s still not cheap to constitute movies, however you can constitute bigger and bigger films for less and less money these days.
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Jim Harper (who, it should be noted, was the guy who invited me to that Cato event in the first place), reminds us of this with a blog advertise jokingly entitled <a href=”http://techliberation.com/2010/08/06/how-to-constitute-a-200-million-movie/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+techliberation+%28Technology+Liberation+Front%29″ target=”_blank”>How to Constitute a $200 Million Movie</a>, however which really shows how it’s getting cheaper and cheaper to constitute a film these days. Specifically, he shows an amusing fresh small film from Futuristic Films, which looks attractive excellent and notes in the opening that the whole damn body was shot with a Pentax K-7 DSLR, which you can find these days for encircling $800 or so:
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<body width=”400″ height=”265″><param designation=”allowfullscreen” value=”fair” /><param designation=”allowscriptaccess” value=”always” /><param designation=”movie” value=”http://vimeo.com/moogaloop.swf?clip_id=9537950&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=&fullscreen=1&autoplay=0&loop=0″ /><embed src=”http://vimeo.com/moogaloop.swf?clip_id=9537950&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=&fullscreen=1&autoplay=0&loop=0″ type=”application/x-shockwave-flash” allowfullscreen=”fair” allowscriptaccess=”always” width=”400″ height=”265″></embed></body>
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After that he shows the following “making of” video that highlights how the fillmmakers were able to constitute such a film for very small money:
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<body width=”560″ height=”340″><param designation=”movie” value=”http://www.youtube.com/v/tL86qxCasoI&hl=en_US&fs=1?rel=0″></param><param designation=”allowFullScreen” value=”fair”></param><param designation=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/tL86qxCasoI&hl=en_US&fs=1?rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”fair” width=”560″ height=”340″></embed></body>
</center>
Immediately, no one will claim that the quality is equivalent to a $200 million movie. However it keeps getting bigger and bigger and bigger… at the same age that it’s getting cheaper and cheaper and cheaper. Oh, and you might recognize the filmmakers in inquiry. They’re the same folks who made the movie <i>Ink</i> and then <a href=”http://www.techdirt.com/articles/20091110/0133326872.shtml”>celebrated</a> when a copy was leaked via BitTorrent, helping the film become incredibly well loved, shooting path up IMDB’s movie meter, making it (for a age) one of the 20 most well loved films on the site, despite being a small indie production.
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I would bet these guys aren’t going encircling whining, “however how can we constitute a $200 million movie?”<br /><br /><a href=”http://techdirt.com/articles/20100806/00595810520.shtml”>Permalink</a> | <a href=”http://techdirt.com/articles/20100806/00595810520.shtml#comments”>Comments</a> | <a href=”http://techdirt.com/article.php?sid=20100806/00595810520&op=sharethis”>Email This Tale</a><br />
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